Metric Engineering
Content Creation
Metric Engineering, a full-service civil engineering firm, aimed to boost their social media presence, with a focus on LinkedIn. Their goal was to ensure they remained competitive and not overshadowed by larger firms with more prominent profiles.
Content Creation
In an effort to reach new audiences and increase engagement, I diversified the company's LinkedIn content by introducing new and varied post formats.
Each post required careful planning, research, design, and caption creation. Once I had these elements finalized, I scheduled their publication via Hootsuite.
Content Types
Employee Spotlights
Professional Holidays
Industry Announcements
Engineering Events
Project Spotlights
Hiring Updates
Quotes
Educational
Content Formats
Images
Illustrations
Infographics
Text-Based
GIFs
Short-Form Videos
Document Carousels
Links
Want to see more?
Just ask!
Quote Carousel
Uploading a PDF to LinkedIn enabled me to create the illusion of a carousel featuring employee quotes, which helped to personify the company and showcase its culture.
The Process
Defined the post topic and outlined relevant questions to be asked
Researched the appropriate employees to contact and sent them a Google Form with the questions
Reviewed the responses and selected quotes to include in the post
Designed the various slides and exported them as a PDF
Crafted an accompanying caption
Scheduled the post for publication
GIFs
Understanding engineering concepts can be daunting, so I introduced GIFs on Metric’s LinkedIn to visually break down and simplify these complex ideas.
