Gabrick BBQ
Branding + Packaging
Gabrick BBQ, an award-winning family-owned barbecue sauce company, sought assistance at launch to define their brand and establish a cohesive social media presence. Additionally, the company requested a redesign of their initial packaging to better reflect their brand and appeal to consumers.
Brand Guidelines
Starting Socials
Created a series of social posts designed to raise brand awareness across multiple platforms. These posts also established a framework for future content, ensuring consistency and alignment with the brand.
Packaging Design
Redesigned the packaging to better align with the brand identity, capture consumer attention, and meet the requirements for wholesale distribution.