Bank of the West
Interactive Experience
Bank of the West, a financial institution that has since merged with BMO, sough an interactive experience that guides users through a comprehensive wealth planning journey, allowing them to explore key considerations at each stage of life.
Easy Navigation
Since this wealth planning journey is intended to serve as a reference, I designed a navigation system integrated into the header illustration, along with a pinned side navigation. This allows users to easily jump to the life stage they need information on without navigating through the entire guide.
The Experience
This guide provides a dynamic and interactive experience, taking users on a comprehensive journey through the stages of wealth planning. By engaging with various features, users can explore essential concepts and strategies, empowering them to make informed financial decisions.
Mixed Media
Bank of the West aimed to bring this journey to life with a creative twist, so I opted for a mixed media approach. By incorporating photographs and animated icons, I visually highlighted the key considerations for each life stage, creating an engaging and informative experience!
Pop-Ups
Each life stage includes a significant amount of information, and to avoid overwhelming users, I implemented pop-ups to contain the content. This enables users to access only the information they need when they need it, creating a more streamlined and user-friendly experience.